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When silver tech was popular in the 2000s – and how black killed it

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  Remember some time back in the 2000s, when so many tech products were coloured silver? At one point it was almost dominant, yet it was also killed off spectacularly quickly later that decade. In this article I’ll be taking a close look at the silver trend in tech. Silver coloured tech had been around long before. If you look at some products from the late 70s and early 80s you can see it had been used in some things. Later in the 80s however, black became dominant and it continued to be well into the 90s. Except for desktop computers of course, which were mostly beige. The silver coloured tech trend started in the late 90s, about 1997 or so. I’m not sure who the trendsetter was but I keep thinking of Japanese camera makers, who were making more silver point-and-shoot cameras starting in about 1995. Sony released its first WEGA flat TVs in 1998, and these were coloured silver. After this point it started becoming increasingly used in place of black. At the same time, another devel...